I responded to
Tim Weaver
http://weave1-weave1.blogspot.com/
and
Keith Klien
https://kklein66.wordpress.com/2012/08/08/module-5-red-queens-and-increasing-returns/#comment-57
Module 5 Post
When I was looking for a movie based on a Phillip K. Dick book I viewed it digitally through Net Flix. There is beginning to become more and more competition between dvd's and video on demand. It is actually beginning to make dvd's obsolete. Thornburg (2009) described increasing returns as, two innovations hitting the market at about the same time and by chance one technology gets locked in, and the other technology becomes extinct.
I believe that DVD's and video on demand are in the enhancing and obsolescing quadrants of McLuhan’s tetrad. Both sources make it easily accessible to viewers
References
Chapin, R (1999). History of DVD. Retrieved on August 8, 2012 fromhttp://www.miqrogroove.com/writing/history-of-dvd/
Laureate Education, Inc., (Executive Producer). (2009a). Increasing returns [Video webcast]. Retrieved on August 8, 2012 fromhttps://class.waldenu.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_967488_1%26url%3D
Laureate Education, Inc., (Executive Producer). (2009b). Red Queens [Video webcast]. Retrieved on August 8, 2012 fromhttps://class.waldenu.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_967488_1%26url%3D
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